I’ve been an instructor for Personal Trainers, Strength Coaches, Neurokinetic Therapists and Life Coaches. Throughout my career many alumni have come to me after hitting the wall. It usually starts out, “Coach, do you have a moment? Can I buy you lunch?” Then, from what feels like a place of shame, they start out “I am making money, and happy with that, but…” I know what’s coming before they even tell me. They feel trapped. They want to be able to leave, take a vacation, know they have a sound future, they want to buy a home or have a child…but they lack the confidence in where their business stands.
I began to realize that I needed to stop reading physiology books for the moment and turn my attention to the skillsets of the business savvy required to be successful in the industry. I needed my students and alumni moving forward to understand how to avoid being one of the comfortably uncomfortable…falling prey to the good month/bad month roller coaster that all service industry careers can experience. We are not automatically taught the skills to avoid the roller coaster.
The unfortunate truth is that you find out along the way. We need to be better to ourselves. We need to be better, so that we can sustain our practice and grow something amazing. We need to be better, so that we can continue to establish positive relationships with our clients and athletes moving forward. Those positive relationships will not last long when you internalize your practice, become bored or complacent, or start blaming clients for not showing up as the reason why you are not doing well this month. We need to be self-interested so that we can be healthy and well, therefore truly be able to be selfless to others. You need to take care of “number one” so you can be the best for everyone you work with. If you can’t be the best for everyone, then you are not going to be very successful in the industry. Eventually you will burn out, and this will not be a sustainable career.
The good news is that the Personal Training, Strength and Conditioning and Life Coaching fields are structured in a way that provides endless opportunity and scalability allowing you to create a career in which you feel free and not trapped. A field that is recession proof when you are proactive. A field that supports you in keeping the tarnish off the shine you feel in helping others. We can prevent comfortably uncomfortable. We just need to honor ourselves and be a little more business savvy. A few ways we can become a little more “business savvy” are the following:
I bet you are saying, “MAN, I wish I knew more about each of those 7 areas and didn’t have to constantly live in a state of ‘comfortably uncomfortable’.” Well, you are in luck! We most definitely want you to be comfortable in your business and professional career. We want you to be “business savvy”! Check our Continuing Education Unit (CEU) course – “Business Savvy” at nationalptiglobal.org.We also have an eBook and instant PDF download! Sending you the best of luck in your business ventures! Even the most seasoned business professionals in the Fitness Industry are always searching and learning new ways to be efficient and more successful. We are happy would could help you on finding your success!